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CEO Eddie Craven Upholds Generous Sub Splits Despite Concerns

Blake Newsom Jun 29, 2023, 12:06 AM Entertainment

Kick's Unwavering Promise: CEO Eddie Craven Upholds Generous Sub Splits Despite Concerns

In the competitive world of online streaming, new platforms must offer something unique to stand out. Kick, a Stake-backed streaming platform, has done just that by offering a generous subscription revenue split that far surpasses its competitors. The man behind this bold strategy is none other than Kick CEO Eddie Craven.

The Emergence of Kick

Kick has emerged as a serious contender for Twitch's throne, attracting streamers with a promise of higher earnings. Unlike Twitch, which offers most streamers a 50/50 split on subscription revenue (some top streamers get a 70/30 split), Kick offers a staggering 95/5 split to all streamers, regardless of their viewer count or streaming hours.

The Generous Sub Splits

This Kick's sub split policy is a game-changer in the streaming industry. It means that for every subscription, the streamer keeps 95% of the revenue, with Kick taking just a 5% cut. This is a stark contrast to the revenue split offered by Twitch, where the platform takes a much larger cut.

The Impact of Kick's Sub Splits

The impact of Kick's generous sub splits has been significant. Streamers, including the likes of xQc, have been drawn to the platform, enticed by the potential for higher earnings. For many, the prospect of keeping a larger portion of their subscription revenue is a compelling reason to make the switch.

Concerns About Sustainability

However, Kick's generous sub splits have raised concerns about the sustainability of the business model. Critics argue that such a small cut may not provide enough revenue for the platform to maintain its operations in the long run.

Eddie Craven's Stance

Despite these concerns, Eddie Craven remains committed to maintaining the generous sub splits. In a tweet, he stated, "We view subscriptions as akin to donations. It's unfair for a platform to take a cut of these revenues." This stance reflects Craven's belief in a fairer revenue model for streamers.

Kick's Future Plans

To address concerns about sustainability, Kick is looking towards advertisements as a means to sustain the business. As Dan Clancy, a member of Kick's team, explained in a tweet, "We believe in a sustainable business model that benefits both streamers and the platform. Advertisements are a key part of this strategy."


Kick's approach to sub splits represents a significant shift in the streaming industry. By prioritizing streamers' earnings, Kick is challenging the status quo and offering a compelling alternative to established platforms like Twitch. As we watch Kick's journey unfold, it will be interesting to see how this strategy impacts the wider industry.

What are your thoughts on Kick's sub split policy? Do you think it's a sustainable model for the future? Share your thoughts in the comments below, and don't forget to share this article on your social media platforms to keep the conversation going.

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